Digital marketing is a part of marketing based on online digital technologies that uses social media and digital platforms to endorse products and services. As presently people increasingly uses social media and internet, it becomes easier for the companies to reach out to the prospective consumers through these tools. Digital marketing provides multiple options to the business community to promote their business. One of the best advantages of digital marketing is that it is cost effective and much cheaper than conventional marketing. It can greatly help small and medium business setups for their growth and development. One of the important objectives of digital marketing is to create brand awareness amongst customers by making them familiar with a particular brand or product.